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Volvo's latest EV is causing a stir, especially among those disenchanted with the up-and-down news surrounding the Tesla Model 3. The company's first EV, the Polestar 2 could have the performance and pricepoint readily available to convince Model 3 buyers on the wait list to reconsider.
The electric vehicle costs between $39,400 to $65,700 (or £30,000 to £50,000). It has roughly 400 brake horsepower and an impressive 350-mile range found on its entry-level variations. Chief Operating Officer Jonathan Goodman talked to Autocar about the potentially unique position of the car within the EV industry.
Talking about that 350-mile range of the entry-level model, Goodman said: "That will represent the lower ‘bookend’ of our showroom range and, for now, it should give us as much access to the volume end of the EV market as we need."
The Polestar 2 is set to debut in 2019 at the Geneva Motor Show next March. Many Volvo fans expect it to have similar features as the 40.2 concept car.
“The global electric car market was worth four million units in 2017,” explained Goodman, “but it’s quite widely expected to be worth 29m units by 2025. EV owners will come from all walks of life. So it’s a mistake to assume that, because the cars are electric, you have to make them quirky or futuristic.
"Other brands may be doing that, but if we’re looking at a market worth 30m cars within seven years, it isn’t going to be niche, it’s going to be mainstream. So you just design a great-looking car – not one with a big blue flash down the side.”
Goodman also said he wanted to differentiate the car's user base and fans from Tesla's zealous consumer base.
I think it’s very dangerous for brands like ours to sit here and ask ‘what’s our type of customer?'" he said in the interview. “Electric cars will be just as appealing to young executives as they are to retirees. It’s a new market, and purchase intentions will vary. So we’ve got to be a welcoming brand that’s not geeky, cliquey or judgmental.”